How to Complete Walmart Marketplace Seller Application

Step-by-step guide to complete your Walmart Marketplace Seller Application for international and non-resident sellers by US Global Startup.

How to Complete Your Walmart Marketplace Seller Application Without Mistakes?

Selling on Walmart Marketplace gives you access to millions of customers, but getting approved isn’t always straightforward. Many sellers assume they can simply complete the application and start selling. In reality, Walmart carefully reviews each application and may request additional verification or reject applications with missing, inaccurate, or inconsistent information.

This guide explains how to complete your Walmart Marketplace seller without application without rejections. Whether you’re a US business or a non-US seller, you’ll learn what documents you need, how the verification process works, common reasons applications are rejected, and practical tips to improve your chances of approval.

If you haven’t formed a US business yet, we recommend you to reading our How to Register LLC in USA for Walmart Marketplace guide before continuing with the application process.

Who Can Apply for Walmart Marketplace?

Walmart Marketplace accepts applications from many types of businesses, but not every applicant is approved automatically. Before starting your Walmart Marketplace seller application, make sure your business meets Walmart’s eligibility requirements and has all the required documents ready.

If you haven’t registered your business yet, choosing the right business structure is an important first step. Most non-US sellers start with an LLC Registration in USA, while businesses planning to raise investment or issue shares often choose a C Corp Registration in USA.

Generally, Walmart Marketplace is suitable for:

  • US businesses selling online.
  • Foreigners with the US business entity and required documents
  • Brand owners and manufacturers.
  • Private-label sellers.
  • Resellers with genuine products.
  • Existing sellers on marketplaces like Amazon, eBay, or Shopify.

Although previous eCommerce experience isn’t always mandatory, having a successful selling history can improve your chances of approval.

Documents Required for Walmart Marketplace Seller Application

Prepare these documents before starting your application using this Walmart Marketplace application checklist to ensure you have everything ready and avoid unnecessary delays.

Document Purpose
Company formation documents (LLC, C Corp, S Corp) Confirms that your business is legally registered and verifies your business name and entity type.
EIN confirmation letter Verifies your US Business Tax ID (EIN) for tax reporting and business verification purposes.
Business address Confirms your official business location and helps complete Walmart Marketplace business verification.
Government Issued ID Verifies the identity of the authorized person managing the seller account.
US Business bank account Used to receive payouts from Walmart Marketplace and verify your business banking details.
Business email & phone number Allows Walmart to contact you regarding account updates, verification requests, and important notifications.
Tax information (W-9 or W-8) Determines your tax status and ensures the correct tax form is submitted based on your business structure.
Product Information Provides details about the products you plan to sell, including categories, brands, and product identifiers such as GS1 UPCs (if required).

If you’re a US citizen or permanent resident and meet the IRS eligibility requirements, an S Corp Formation in USA may also be worth considering because it can offer certain tax advantages. However, most non-US entrepreneurs are generally not eligible to form an S Corporation.

How to Complete Your Walmart Marketplace Seller Application - Step by Step Guide

Once your LLC is ready, follow these steps to complete your Walmart Marketplace application successfully and understand the Walmart Marketplace approval process from start to finish.

Step 1: Get GS1-Registered Barcodes

If you’re selling products with UPCs, use GS1-registered barcodes. Walmart verifies GS1 ownership, and third-party or recycled barcodes can lead to product listing issues later.

Step 2: Consider Getting a D-U-N-S Number

While it’s not always required, a DUNS Number (free from Dun & Bradstreet and typically issued within 1–2 weeks) helps build your business credit profile and may make the verification process smoother. It’s a good idea to apply for one before starting your Walmart Marketplace application.

Step 3: Start the Walmart Marketplace Application

Before you begin, keep all your documents ready because the application may not save your progress if you leave it midway.

You should have:

  • LLC formation documents
  • EIN registration
  • Business address
  • Bank account details
  • Tax information
  • Contact details

Step 4: Enter Your Business Information Carefully

Use the exact legal business name and address shown on your LLC formation documents. Even small differences, abbreviations, or spelling mistakes can delay Walmart Marketplace business verification.

Step 5: Complete the Tax Interview

Choose the correct tax form (W-9 or W-8) based on your LLC’s tax classification. Incorrect tax information is one of the most common reasons for verification delays. If you need help, our IRS W-9 Form Preparation Service can ensure your form is completed correctly.

Step 6: Connect Your Payment Account

Link your supported payment method, such as Payoneer or Hyperwallet, using the same legal business information registered with your LLC. US Global Startup can help you set up your business payment gateway.

Before you can receive payouts from Walmart Marketplace, you’ll need a U.S. business bank account. If you haven’t opened one yet, our Open Bank Account in USA service can help you through the process.

Step 7: Submit Your Application

Once you’ve reviewed all your information, submit your Walmart Marketplace seller application. The process usually takes a few minutes to 2 business days if your documents are complete and accurate. However, if Walmart requires additional information, supporting documents, or a manual review, the approval process may take 1–3 weeks or longer.

 

After submitting your application, regularly check your email and Seller Center account for updates. If Walmart requests additional details, you should respond quickly to help avoid unnecessary delays to speed up the review process.

How Long Does Walmart Marketplace Approval Take?

Approval times can vary depending on your application details and the documents submitted during the Walmart Marketplace approval process.

 

Typical timelines are:

  • Some sellers receive approval within 24–48 hours.
  • Many applications are reviewed within 3–7 business days.
  • Applications requiring manual verification or additional document checks can take several weeks.

Do I Need a Physical Business Address to Sell on Walmart Marketplace?

No. You don’t necessarily need a physical office. You can use your home address or a valid business mailing address, as long as it can receive business mail and the same address is used consistently across your business documents, EIN records, bank account, and Walmart Marketplace application.

 

If you don’t have a suitable U.S. business address, US Global Startup can help you obtain a registered business address that can be used for your Walmart Marketplace application. We also provide mail scanning services, so any business mail received at your registered address can be scanned and forwarded to you electronically.

Common Reasons Walmart Marketplace Applications Get Rejected

Most Walmart Marketplace applications aren’t rejected because of the products being sold. Instead, they are usually delayed or rejected because of incorrect, incomplete, or inconsistent business information. Before submitting your application, review the common mistakes below to improve your chances of approval.

  • Business name mismatch: Your legal business name should match exactly across your LLC or company formation documents, EIN confirmation letter, business bank account, and Walmart Marketplace application. Even small differences or missing suffixes like “LLC” can trigger additional verification.
  • Incorrect business address: Use the same business address consistently across your company registration documents, EIN records, bank account, and Walmart Marketplace application. Mismatched addresses are a common reason for verification delays.
  • Wrong legal business entity: Make sure you apply using the correct legal business entity (LLC, C Corporation, S Corporation, etc.) and that it matches your official registration documents.
  • Incorrect tax form: Selecting the wrong tax form (W-9 vs W-8) or choosing the wrong tax classification can delay or prevent approval.
  • Expired or invalid government ID: The government-issued ID used during verification should be valid, clear, and belong to the authorized representative of the business.
  • Invalid product barcodes: If your products require UPCs, Walmart expects GS1-registered barcodes. Third-party or reused barcodes may lead to product listing or verification issues.
  • Duplicate seller accounts: Creating multiple Walmart Marketplace seller accounts without approval may result in your application being rejected or suspended.
  • Missing or poor business website: Walmart generally prefers businesses with a professional website that clearly displays your products, company information, and contact details.
  • Unsupported country or restricted business location: Depending on Walmart Marketplace policies, applications from certain countries or unsupported regions may not be eligible for approval.
  • IP address review: Applications submitted by non-US sellers from foreign IP addresses may sometimes receive additional manual review, especially when the business is registered as a US entity.
  • Limited eCommerce selling history: While not always required, businesses with an established selling history on platforms such as Amazon, eBay, Shopify, or their own website may have a stronger application.

Tips to Get Quick Approval For Walmart Application

  • Use your exact legal business name.
  • Make sure every document matches.
  • Use a professional business email.
  • Upload clear documents.
  • Complete the tax interview carefully.
  • Use GS1 barcodes if required.
  • Respond quickly to Walmart’s requests.

Frequently Asked Questions

Common questions about how to complete Walmart Marketplace seller application without rejections

Your Walmart Marketplace approval doesn't have a fixed expiration date, so you can take time to prepare. However, don't leave your Seller Center account inactive for too long, as extended inactivity may trigger a review. Use this time to set up your product listings, GS1 UPCs/GTINs, pricing, shipping, and fulfillment so you're fully ready before you start selling.

Walmart uses the IRS TIN Matching Program to verify that your business name and EIN match IRS records. If the information doesn't match, your Walmart Marketplace business verification may be delayed or rejected.

Yes. Payoneer is one of Walmart Marketplace's supported payment providers and is commonly used by international sellers to receive marketplace payouts.

Yes, Wise Business can be used by many sellers to receive Walmart Marketplace payouts, provided your account meets Walmart's payout requirements. Always verify that your payment account is supported in your country before applying.

It depends. Walmart generally prefers sellers to have a professional business website because it helps verify your business and products during the application process. While some sellers may be approved without a website, having an active website with your company information, contact details, and product catalog can improve your chances of approval and make the verification process smoother.

Yes, but only with Walmart's approval. Each seller account should represent a separate, legitimate business. Creating multiple accounts without approval may result in your applications being rejected or your accounts being suspended.

Yes, in many states you can. Your business name is typically registered as part of the LLC formation process, so you don't usually need to register it separately. Once your LLC is approved, your business name is officially registered with the state.

If your business verification fails, Walmart will usually ask for additional information or explain the reason for the rejection. Review the issue, correct any errors in your documents or application, and reapply if you're eligible.

You can set up a Walmart seller account even if you're new to eCommerce. As long as you have the required business documents and follow the application process step by step, you can apply successfully. Many first-time sellers also choose a professional service of US Global Startup to help with the setup and verification process.

To sell food or drinks legally on Walmart Marketplace, your LLC's facility must be registered with the FDA under FSMA (renewed every two years). Keep in mind that the FDA registers facilities - it does not approve food or beverage products. Your products must also meet Walmart's labeling requirements, including the statement of identity, net quantity, Nutrition Facts, ingredients/allergens, manufacturer information, and FSMA 204 traceability requirements. When applying, choose the Grocery category in Walmart Seller Center and keep your FDA registration and labeling documents ready.

Yes, Walmart Marketplace allows dropshipping, but you must follow its Dropshipping Policy. You are responsible for customer service, returns, and ensuring products are shipped on time. Walmart also requires that all packing slips, invoices, and packaging identify your business as the seller - not the third-party supplier.

You can track your application status by logging into your Walmart Seller Center account. If Walmart needs additional information, you'll receive updates by email or through your Seller Center dashboard.

Yes, you can update your business information after approval. Log in to Walmart Seller Center, go to your Account/Business Settings, and update details such as your business address, bank account, or tax information. Changes to your legal business name or EIN may trigger a re-verification review, so keep your updated LLC documents and IRS confirmation letter ready.

Final Thoughts

Most Walmart Marketplace applications don’t fail because the process is complicated—they fail because of small, avoidable mistakes. A business name that doesn’t match across documents, an incorrect address, the wrong tax form, or completing the steps in the wrong order can all delay or reject your application. Walmart’s verification process checks every detail.

 

The good news is that these mistakes are easy to avoid. Make sure all your information is consistent and follow the application process in the correct order before you submit.

 

Want to complete your Walmart Marketplace seller application without mistakes? US Global Startup can help you prepare and submit your application correctly, giving you the best chance of passing verification the first time

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